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> ATLANTIC-PACIFIC ALLIANCE SERVICES |
>> LINKS |
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Our Press Office > Provides your staff with
background on US policies: ·
fact sheets ·
visuals (pictures, graphs, charts,
maps) ·
lists of experts to explain in detail
hot issues ·
clippings: op-eds, opinion pieces, and
columns ·
press packets or media kits ·
biographies of politicians, others ·
speeches, sentences, white papers,
legislative bills, think tank reports ·
video and audio news releases > Supports journalists to prepare
for events like press conferences, providing them with materials and
commentary. > Gives off-the-record interviews
and takes part in editorial boards to enhance your staff background on policy
issues. ------------------------------------------------------ > What's a fact sheet or
backgrounder? Is an expanded press release that provides detailed information
on a subject. It uses facts and statistics, but usually not quotations, and
typically is distributed with a press release. Running up to four or five
pages, the fact sheet or backgrounder should be in easily readable form,
using techniques such as bullets or bold type for each new fact. > Biography: given out with a press
release, a biography briefly provides the professional record and
accomplishments of a person being appointed to a new job, giving a speech, or
participating in an event. > What's a press packet or media
kit? Contain several items on a single topic. The items are inserted into a
folder with two internal pockets to hold them. > Video and audio news releases,
which have the who, what, when, where, why, and how of a written press
release but are presented as a radio or television story. Broadcasters may
use all or part of the material in a radio or television news story and
identify the material as coming from a public relations source. The video
news release will be presented on split audio tracks, when possible, with the
narrator on one track and sound bites and natural sounds on another. > What's an editorial board? Are
meetings between us and the editor of a newspaper's editorial page, editorial
and opinion writers, and reporters from the news sections to discuss a topic.
Major television and cable networks also have similar meetings. The editorial
board can give your staff an opportunity to explain his or her ideas in
depth, which can lead the media to a deeper understanding of the government's
policies and often results in news stories and editorials. > In off-the-record meetings we
meet with your reporters to provide background or context on topics of news
interest. > Advance copies of speeches, which
are used to promote policies, unveil new programs, and explain positions, could
be given to your staff when cannot attend a media event. If possible, when
distributing a speech, it will begin with a summary of the material to give
your staff a synopsis of the main theme. In any case, verbal translations are free and can be recorded, but are not to be attributed. |
US Government > State Department (English) >
Media > NewsMax > Libertad Digital (Spanish) Think Tanks > Heritage > Foundation for the Defense of
Democracies > Cato
Institute (y en
espaņol) > American Enterprise Institute > Competitive Enterprise Institute > American Council of Science and Health > NCPA |
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www.atlanticpacificalliance.com | Tel.: +34-667-72-7607 | e-mail: press[
at ]atlanticpacificalliance.com |
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